VA Virtues for Excellence

I will greet each customer promptly and treat them as a guest in my home.

I am proud of my professional appearance, language and behavior.

I will find a way to demonstrate the excellence of our products and services.

I will take ownership of customer issues and address them promptly.

I will look for ways to surprise and delight customers always.

I will continuously seek opportunities to improve the customer experience.

I will be respectful of my customer’s time.

I will strive daily to be best in class and separate VA from the competition.